Richard Saghian
CEO
"ShopMessage is an instant success at Fashion Nova. We earned millions in extra revenue starting on day one and we’re able to build more intimate relationships with our customers compared to any other marketing channel. "
Contacts reached on Messenger
Primary subscriber growth strategy
%
Click through Rates
Dollars earned for each $1 invested in ShopMessage
Their Story
Fashion Nova is widely known as “Instagram’s Most Popular Brand”, having amassed 15M+ followers for its tight, trendy, and affordable fast fashion. By working with over 3,000 influencers and celebrities like Cardi B and Kylie Jenner, Fashion Nova has made its clothes aspirational. It was ranked the most Googled fashion brand of 2018.
Their Goal
Fashion Nova already reaches millions of people worldwide through Instagram but was looking for a more intimate, personalized channel to engage their customers, drive sales and build lasting relationships
Their Solution
Fashion Nova used ShopMessage’s Smart Prompts to start a Messenger conversation while visitors browsed the site. They used ShopMessage Flows to follow up with abandoned cart reminders, receipts, post-purchase messages, and new product announcements.
Fashion Nova’s most loyal customers constantly watch for the latest product drops and rush to purchase before the inventory runs out. Fashion Nova was able to use Messenger to send its customers a push notification with news about new collections right as they become available.
Their Success
Fashion Nova alone has driven over nine figures of revenue directly attributable to Messenger and ShopMessage. They continue to grow their engaged Messenger audience every day.