Your new Facebook Messenger playbook is here. Activate our recommended Growth Plugins and Flows for a guaranteed 4X ROI or your money back. Our lowest plan starts at just $9!
We guarantee that you will see at minimum a 4x ROI in your first paid month with ShopMessage, or we will refund the difference. The only condition is that you have Growth Tools and Flows active for the entire month and you follow ShopMessage general best practices. Here’s how to recover 4x ROI or your money back:
1. GROW YOUR LIST WITH GROWTH PLUGINS Use a popup on your site to prompt the right customers – the ones who use Facebook and aren’t already opted in. Offer a discount or promotion to drive more opt-ins.
WHY USE GROWTH PLUGINS?
Show a popup to Facebook-logged-in customers to get them to subscribe in Messenger. The popup will ONLY show up to users logged into Facebook and will automatically detect and not conflict with existing email or SMS capture popups. WHAT ARE THE BEST PRACTICES?
Offer a Discount. Brands that offer a discount see nearly 10x the opt-in rate. We recommend a 10% off or Free Shipping, but have seen merchants be successful with giveaway entries. The incentive should be the largest portion of text.
Timing: Show the minimized state immediately and fire the plugin after 15 seconds, at 50%+ of page scroll and after a cart update.
Follow-up: Give the customer their discount code in Messenger while introducing them to your brand.
2. ENGAGE USERS WITH AUTOMATED FLOWS Turn on the four most profitable flows to make money on autopilot: browse abandon, cart abandon, order confirmation, and shipping updates.
WHAT’S AN OPT-IN CONFIRMATIONFLOW? Send a confirmation message to your users as soon as they opt-in to receive messages. WHAT ARE THE BEST PRACTICES?
Welcome users to your brand. This may be your first Messenger interaction, make it count!
Reiterate your incentive. Messenger users will refer to their inbox like a digital wallet. Make sure they don’t lose coupon codes when they end their session!
Link back to your site. Make it easy for your users to continue their shopping experience!
WHAT’S A BROWSE ABANDONMENT FLOW? Send a reminder to users who have viewed a product, but have not yet added to cart. We’ll automatically showcase the last product viewed. WHAT ARE THE BEST PRACTICES?
Include one to two lines highlighting a selling point about your brand.
Consider adding a sense of urgency, scarcity or a discount.
WHAT IS AN ABANDONED CART FLOW? Send up to two reminder messages to users who have abandoned their shopping cart. We’ll automatically send their reconstructed cart! WHAT ARE THE BEST PRACTICES?
Include a 15%+ discount. Through extensive testing, we’ve found this doubles the conversion rates.
Include only two reminders unless you plan to significantly vary the content or increase the discount on the third reminder.
Consider adding messaging that relays product scarcity or urgency (eg. “Your cart is going to expire”, “Last chance to claim your cart”).
WHAT IS AN ORDER CONFIRMATION FLOW? Welcome the buyer to your brand with a short thank you, a receipt and an order tracking option. WHAT ARE THE BEST PRACTICES?
Include an upsell. This is your highest intent audience and they’re likely to come back to purchase again!
Include branded content (eg. size guides, how it works info, brand education, new product releases).
3. ADVANCED: GIFT GUIDES, ADS, AND MORE Messenger is an interactive channel. Engage customers in two-way conversations through gift guides and Click to Messenger ads. Re-engage your subscribers through Sponsored Messages. Create custom flows rules for advanced targeting, take advantage of dynamic discounts and more!
A quick recap: ShopMessage Flows are automated messages that are sent to your customers based on a specific action they take while shopping on your site. After tracking our standard Flow template performance, we’ve decided to give some of our flows an update. Check out our new look– just in time for the holidays!
Our templates pre-populate our best practices to make set-up fast and easy. As always, you are able to customize your flows however you’d like!
Browse Abandonment
Convert your browsers into buyers! Our Browse Abandonment Flow got a much-needed trim. We shortened the text to keep this touchpoint light and friendly. You’ll still find the classic product card that reminders users about their most recently viewed product!
Browse Abandonment Flow
Abandon Checkout
You already know this is our best-converting flow, typically seeing over 80% open rates, 35% click-thru rates, and an average of $9 in revenue per recipient messaged! We’ve made product images larger and more prominent, added an interactive scroll and included a few strategically placed emojis. This two-message reminder is short, it’s sweet, it works!
Order Confirmation
Our most dramatic update for your highest intent audience! Now you can offer users immediate actions after they purchase– include upsells, order tracking and/or whatever works best for your brand! We’ve also replaced our quick replies with buttons for easy navigation and persistent offers.
Order Confirmation Flow
Customer Winback
Show off your latest product releases, best sellers, hot deals or even highlight brand information with our updated carousel. Whatever brings your customers back, showcase it in our two-part Flow sequence.
Customer Winback Flow
Purchase Anniversary
Your customers make your brand successful, celebrate their purchase anniversaries with this short and sweet Flow. Offer a discount, a free gift or even free shipping to show your appreciation!
Activate new Flow templates today by visiting your ShopMessage dashboard > Flows Tab > Create.
Have you checked out ShopMessage Smart Pop-ups yet? What are you waiting for? Our new Smart Pop-ups are built to help you quickly grow your Messenger subscriber list and we’re already seeing an average of 8% opt-in rates. That’s more than double a standard email opt-in!
Example Strategy: ShopMessage Promotion on Arrival
That said, you’ll need to think about alternative ways to build your Messenger subscriber list. Luckily, we just launched some really cool new tools to help you quickly grow your Messenger subscriber list. We can objectively say that they are WAY more effective and feature-rich than anything out in the market.
💬 Smarter pop-ups for smarter marketers
We’ve taken a proven opt-in method and brought it to the next level. Now, you can grow your list without hassling existing contacts. Our pop-ups only appear to users who are already logged into Facebook and have not already opted in. We also auto-detect other pop-ups so we never interfere with your existing email capture promotions.
Not only are they smart, they’re beautiful. Thanks to a talented design team, we offer hundreds of customizable templates so promotions are always “on brand”. We also let you choose exactly when to display your promotion with the option to immediately send a follow-up Message!
💥 Email is declining while Messenger is exploding
ShopMessage clients have seen ~81% open-rates and 34% click-thru rates. Take a moment to compare that to your current email open and click rates. Convinced yet?
